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# Competitive intelligence trends report 2023
- URL: https://www.competitiveintelligencealliance.io/competitive-intelligence-trends-report/
- Published: 2023-11-24T17:46:13.000Z
- Updated: 2024-08-05T16:31:03.000Z
- Description: 4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve.
- Author: Alex Walton
- Tags: Competitive Intelligence, Reports

**The fourth edition of our report examining trends in the competitive intelligence function:** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/size/w1000/2023/11/CIA_Competitor_Intel_Trends_Report_2023_Mockup_--1-.png) 

Ready to learn from your peers? 

**Predict the future of competitive intelligence, and discover what you need to do to stay ahead of the curve.** This latest edition of our annual CI deep-dive focuses on the intricacies of how competitive intelligence and product marketing go hand-in-hand. 🤝

Download the report 

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![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/size/w1000/2023/11/CIA_CI_Trends_Report_2023_Website_Assets_.png) 

Want answers to these questions? 

❓ Who’s responsible for competitive intelligence in 2023?🤔 How is competitive intelligence executed in orgs?💰 How much is spent annually on competitive intelligence? 🤝 How is competitive intelligence shared across internal teams? 

💡 Plus, learn invaluable tips and tools from experts to streamline your approach. 

Give me my copy 

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## Competitive Intelligence Trends 2023

## 4 years. 24 examined topics. Commentary from 5 experts. Zero cost.

Here's a sample of what you'll discover inside this eBook:

🧺 The 2 surprising intelligence gathering methods that reign supreme for the 4th consecutive year.

🔭 93.94% of respondents focus on THIS when studying competitors. Are you doing it too?

🖐️ The 5 simple methods our respondents favored for finding competitor pricing intel when it isn’t listed on a competitor’s website.

📉 When you see a declining score in the openness of other teams to share intel, you know something’s wrong. Experts weigh in on why and how to fix it.

👥 The truth about the teams owning competitive intelligence in 2023.

😡 Does your blood boil when you’re expected to monitor dozens of competitors? Find out if you’re alone.

😤 The recurring challenge that’s still frustrating almost all CI pros. 

⭐ The easily overlooked soft skill that could make all the difference in the efficacy of your compete program.

💸 The surprising direction competitive intelligence budgets are moving in, and what that might mean for you.

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2024/05/Newsletter_Upsell_Footer_CIA-6.png)

## Featured experts:

Meet the experts featured in this report:

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2023/11/fionaFinn.jpeg) 

**Fiona Finn**

Director of Product Marketing, **Jane.app** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2023/11/patWall.jpeg) 

**Patrick Wall**

Head of Competitive Intelligence and Enablement, **Imperva** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2023/11/farhan1.jpeg) 

**Farhan Manjiyani**

Sr. Manager of Commercialization and Pricing, **Grafana Labs** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2023/11/galToren.jpeg) 

**Gal Toren**

Competitive Intelligence Team Lead, **JFrog** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/size/w1000/2023/11/DAPRILE_Headshot-1-1-1.jpg) 

**David D'Aprile**

VP of Global Product Marketing, **Onapsis** 

![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/size/w1000/2023/11/CIA_Community_Website_Assets_--1-.png) 

**...and YOU**

 Members of the competitive intelligence and product marketing communities. 

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## Download the 2023 Competitive Intelligence Trends Report

Grab your copy. 👇