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# Crafting killer competitive positioning by putting the customer first | Fiona Finn
- URL: https://www.competitiveintelligencealliance.io/crafting-killer-competitive-positioning-fiona-finn/
- Published: 2023-11-15T15:30:00.000Z
- Updated: 2025-02-19T11:53:16.000Z
- Description: Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn.
- Author: Alex Walton
- Tags: Podcasts, Compete Clarity

Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn.

In a previous role at Unbounce, Fiona oversaw the platform’s repositioning from landing page builder, to conversion intelligence platform. All while navigating two pricing changes in a little over a year.

Now Director of Product Marketing at Jane App, Fiona joins us on the show to talk us through how competitive intelligence fits into the very important puzzle that is positioning.

[‎The Compete Clarity Podcast: Crafting killer competitive positioning by putting the customer first | Fiona Finn on Apple Podcasts‎Show The Compete Clarity Podcast, Ep Crafting killer competitive positioning by putting the customer first | Fiona Finn - Nov 15, 2023![](https://t1.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https://podcasts.apple.com/us/podcast/crafting-killer-competitive-positioning-by-putting/id1678079061?i=1000634902666&size=128)Apple Podcasts![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/9d/0c/36/9d0c3698-c69a-ff19-f51f-f7371cd41832/mza_2588363255601066954.png/1200x630wp.png)](https://podcasts.apple.com/us/podcast/crafting-killer-competitive-positioning-by-putting/id1678079061?i=1000634902666)

## Expect to learn:

- What role competitive intelligence should play in your **positioning campaigns**. 🧠
- How dedicated CI folks can best support their product marketing colleagues with **positioning-related intel.** 🫶
- How to use **SEO and SEM data** to exploit unique competitive advantages. 👨‍💻
- The advantages of your positioning being a set of values that permeates your **company culture**, rather than just a strategy. 💚

…and much more.

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