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# Paul Maguranis - How to use value to properly price your products
- URL: https://www.competitiveintelligencealliance.io/paul-maguranis-how-to-use-value-to-properly-price-your-products/
- Published: 2024-08-01T10:30:29.000Z
- Updated: 2024-08-01T10:30:28.000Z
- Description: Successful pricing initiatives come down to one thing: value. On this episode of Pricing to Win, host Farhan Manjiyani sits down with Paul Maguranis to discuss what an understanding of your product's value reveals about how you should price it.
- Author: Alex Walton
- Tags: Pricing, Podcasts

In this episode of Pricing to Win, Brett and Paul discuss:

- Why and how pricing comes down to understanding your product’s value, and how to communicate it. 🗣️
- The unique mental model Paul uses to reframe someone’s perception of value. 🧠
- The three things value breaks down to. 🛠️
- The surprising difference between pricing roles (and the pricing process) at small businesses and large enterprises. 😲

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## **About our guest, Paul Maguranis:**

Paul is a certified pricing professional with over a decade of experience leading pricing initiatives at large enterprises, and as a consultant, specializing in the tech space. Right now, he’s Senior Pricing Manager at Covetrus, and is responsible for all pricing actions and go-to-market activities for Covetrus Pulse, the largest Cloud PiMs in the World.

## **Resources discussed on this episode**

- [Professional Pricing Society](https://www.pricingsociety.com/)
- [Connect with Paul on LI](https://www.linkedin.com/in/paul-maguranis/)