Community Newsletter | Competitive Intelligence Alliance

March 22, 2024

🍃 Fresh content 🍃

Search engine optimization (SEO) isn't just for your content team.

Research into your competitors’ content strategies can, and should, be a mainstay of your competitive research process.

That’s where an SEO competitive analysis comes in; it reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – with both your content and your products.

In this article, we show you how to do it.


We need to talk about it. 😤

AI is shaping the world of work. Competitive intelligence is no exception.

So we sat down with Adobe’s Benjamin Hoffman for the latest episode of Compete Clarity for an in-the-trenches look at:

• 💪 The practical use cases you can apply today to optimize your output.

• 😔 Why (and how) you’re missing out if you’re not using AI already.

• 🤖 The two kinds of data AI is best suited to helping you process.

Check it out.


“Is that all there is?!” 💭

That’s what you’ll be asking yourself when you see this year’s Salary Survey and CI Landscape questions.

Same great value from our yearly reports. Half the time filling out surveys.

Take the survey now and unlock instant access to the 2023 edition of our Trends Report, no extra form-filling required: Take the survey.


👨‍💻 Community Events 👨‍💻

🔥 Ask me anything: AI for competitive intelligence
March 26, 2024 | 11am ET / 3pm GMT | RSVP here

🔥 Webinar: How to survive & thrive as a CI professional
March 27, 2024 | 11am ET / 3pm GMT | RSVP here

🇮🇱 Tel Aviv in-person meetup
April 3, 2024 | 6pm IST | RSVP here

🤝 CI Conversations: Virtual community meetup
April 4, 2024 | 11am EDT | RSVP here | Join our #ci-conversations channel

🔥 Webinar: Impulsione Seu Negócio: Inteligência Competitiva para PMEs com Orçamento Enxuto
April 25, 2024 | 3pm BRT | RSVP here | Join our #cia-brasil channel

🇮🇱 Tel Aviv Virtual meetup
May 8, 2024 | 11am IST | RSVP here

🤝 CI Conversations: Virtual community meetup
May 9, 2024 | 11am EDT | RSVP here | Join our #ci-conversations channel

Learn more about these upcoming events by joining our circle page! 🎉


Here are community highlights ✨

Kicked off our virtual community meetup, power-packed with an hour of insightful discussion on updating your CI program, setting it up from scratch, importance of stakeholder management, and much more. Hosted by Janani Rangarajan 🚀 Join us for the next one on April 4!

📚 Courses 📚

Competitive Intelligence Certified: Core

Did you know… CI professionals with certifications earn on average 22,000 USD more than those without? It’s a no brainer. 🧠

Getting certified not only puts you ahead of other CI professionals out there, but also gives you a leg up on the career ladder.

Covering core principles, strategies, and best practices that'll make you proficient in both theoretical knowledge and practical application, you'll walk away understanding how to ethically deconstruct competitor strategies, develop powerful competitive positioning, and inform and advise on crucial strategic projects.

Get Certified 👈


Build impactful competitive programs

This course is packed with practical skills and frameworks to give you the confidence you need.

  • Build your program
    Build and scale a competitive intelligence program that does the work for you, funneling new intel straight into your inbox. 
  • Empower others
    Don’t just enable. Empower your customer-facing teams to speak with confidence about your brand and your competitors.Conduct win/loss and primary research.
  • Guide strategic decisions
    Speak confidently about the competitive landscape and your place within it. Earn your seat at the table and guide your org’s strategy.

Get certified 👈


💬 Topics of conversation 💬

  • @Fouad Benyoub shares "What are the typical career paths for CI professional from junior to senior level" along with some interesting takes on what can be explored within the competitive intelligence community. Share your thoughts here
  • @Tali Soroker says "I'm evaluating some Win/Loss vendors and I was just wondering if anyone could share some pricing benchmarks/numbers that I can expect to see for a per interview cost? Share here.

💼 Job opportunities 💼

Bringing you competitive intelligence jobs from around the world! 🌍

  • AO: Market Research & Insight Manager | Apply here | UK Remote
  • Talentify.io: Competitive Intelligence Specialist (Remote) | Apply here | United States

Check out the #ci-jobs channel for 8+ jobs, go have a look! 👀

Stay peeled 'cause we'll be sharing weekly job updates from across the world, every week 🎉


💪Want to get involved? 💪

Want to contribute to a blog or podcast? This is how you can contribute.


🌟Enjoying the community?🌟

"I love having a community of fellow professionals to discuss my dilemmas and share tips and tricks. Despite being a young community, we're growing fast and with quality people! There is a wealth of resources available to us, and I still learn a lot from them even with several years of experience. Thanks for the platform!"
- Competitive Intelligence Team Lead, JFrog

Let us know on Trustpilot! It would mean the world coming from you.


That’s a wrap for this week’s newsletter - catch you next week 🎊