> ## Content Index
> Fetch the complete content index at: https://www.competitiveintelligencealliance.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Competitive Positioning Playbook
- URL: https://www.competitiveintelligencealliance.io/the-competitive-positioning-playbook/
- Published: 2022-10-28T07:57:35.000Z
- Updated: 2024-07-19T10:50:42.000Z
- Description: It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.
- Author: Alex Walton
- Tags: Ebooks, Positioning, Competitive Intelligence

No product is created in a vacuum. It’s how you position yourself relative to the competition that truly matters.

If you’re to carve out your own competitive niche and defend it, you’ll need to scout the environment, pick an advantageous position, and make sure the market knows that spot belongs to *you*.

In the Competitive Positioning Playbook, **we show you how**.

## How this playbook can help you

Grab your playbook today to learn:

👷 How to blend CI and customer research for a **rock-solid** positioning strategy.

🙅‍♀️ The three steps you **must not skip** in crafting competitive positioning.

🪛 A top-to-bottom **tear down** of the positioning process, and how CI fits in.

🏹 How to use competitive positioning to shatter your org’s **revenue** ceiling.

[Download the playbook](https://share-eu1.hsforms.com/11aGRKTw0QKOCs-THjYyRVA2b1vun)

[![](https://storage.ghost.io/c/e8/6f/e86f6f19-2e88-4435-935d-8e26f8c8d7e2/content/images/2024/05/Newsletter_Upsell_Footer_CIA-3.png)](https://www.competitiveintelligencealliance.io/your-cia-media-guide/)

## What’s inside your playbook?

Want a peek behind the curtain? Here’s a look at what’s covered inside. 👀

- Why you should position competitively.
- What ‘minimum viable positioning’ is and why you should work towards it.
- The competitive positioning process, from foundations to deliverables.
- How to reposition when things *aren’t* working.
- How to get buy-in across your organization.

Plus, you’ll hear from some of the best in competitive intelligence and product marketing, as they share their insights on the competitive positioning process.

Our **guest experts** include: 🎓

- Alex McDonnell - Competitive Intel & Product Marketing at **Airtable**.
- Keith Brooks - CMO and VP of Product Marketing at **B2B Whisperer**.
- Kevin Chan - Manager, Products & Solutions Marketing at **Hootsuite**.
- Matthew Tyrer - Head of Competitive Intelligence at **Commvault**.
- Mitchell Comstock - Sr. Product Marketing Manager at **LeadIQ**.

And many more…

[Get your free copy](https://share-eu1.hsforms.com/11aGRKTw0QKOCs-THjYyRVA2b1vun)