Competitive Intelligence Certified: Core

Give yourself an unfair advantage. This competitive intelligence course lifts the lid on the frameworks and processes experts use to deliver impactful intel with confidence.

  • A 100% self-paced and online course packed with competitive wisdom so you can stop worrying and start winning.
  • Bonus features from established competitive professionals to give you an unfair advantage.
  • 6 downloadable, customizable templates and frameworks that make analysis a cinch.

Course overview.

No one goes to school for competitive intelligence. But what if we told you there’s a way to trivialize your competitive headaches?

That there exists a competitive bible of best practices, tested frameworks, and pipelines for market analysis and differentiation that, once discovered, could change your competitive game forever?

In Competitive Intelligence Certified: Core, you’ll uncover how to ethically deconstruct competitor strategies, develop powerful competitive positioning, inform and advise on crucial strategic projects, and elevate your role to ensure career progression.

Whether competitive intelligence is a portion of your role, or your daily bread and butter, this course has what you need to stand out and succeed in the demanding yet dynamic world of competitive intelligence.

By the end of this course, you'll be able to:

  • Lead development of your org’s all-important competitive positioning.
  • Master CI’s essentials, including its most powerful research techniques.
  • Arm sales and customer success with intel to skyrocket win rates and turn down churn.
  • Offer leaders critical intel that informs their decision-making and strategy.
  • Elevate CI’s role within your org to ensure career progression.

“Speaking as a CI Professional this course covers really serious forms of advanced analysis and brings them to the level of real-world usability for Competitive Intelligence Professionals... Give yourself a good start and ride on the built-up understanding of a community of Competitive Intelligence Professionals.”
- Allen Borts, Technical Marketing Director, Applied Direct Services Corporation

Learn from industry experts like:

Alex McDonnell, Product Marketing & Competitive Intel at AirTable

Mindy Regnell, Head of Market Intelligence at Klaviyo

Gal Toren, Competitive Intelligence Team Lead at JFrog

Tracy Berry, Director of Competitive Intelligence & Communication at Freshworks

Pat Wall, Director of Competitive Intelligence at Imperva

Ben Hoffman, Senior Manager, Competitive Intelligence at Adobe

What to expect from Competitive Intelligence Certified Core.

“You’ll leave equipped with the strategic acumen needed to navigate and execute against evolving competitive landscapes.”

- Nicole Hayes, Product Marketing Director at Platform Science

All this is waiting for you:

  • 100% self-paced and online course packed with competitive wisdom so you can stop worrying and start winning.
  • Optional coursework activities to really test your competitive mettle.
  • Bonus features from established competitive professionals to give you an unfair advantage.
  • Official certification, providing you pass the exams.
  • 6 downloadable, customizable templates and frameworks that make analysis a cinch.

Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Tom about team rates on

P.S. Need to convince your boss? We've done the hard part for you:


Is this course right for me?

Are you a Competitive Intelligence Lead looking to cement your skills and knowledge? Or are you a PMM performing competitive intelligence as a part of your role? A Director of Product Marketing looking to enable sales, and align cross-functional teams on brand and product positioning? If any of these sound like you, this course is right up your alley.

Is there a time limit on completing the course?

The course is 100% on-demand and self-paced. Once you enroll, you’ll work through the chapters in chronological order. At the end of each module, it’ll be time to test your knowledge with our confidence-building exam questions. Once you pass all these, you’ll be Competitive Intelligence Certified!

How long does the course take to finish?

Smart cookies can complete the base course in about 5+ hours. The bonus material, discussion panels, and fireside chats will take an additional 1 hour to complete. 

What do I do if I don't pass the exams?

If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. But all is not lost! You’ll still have learned LOTS, and you’ll have lifetime access to the course materials.

For how long will I have access to the course content?

Course takers get lifetime access. A single, one-off payment gives you free rein on all course content.