What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....

Competitive intelligence is a two-way street. 🚦 Your internal teams serve as a primary resource in your intelligence-gathering efforts. And, in turn, your own...

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

A meaningful competitive intelligence program is key to staying ahead of the market, but how can you demonstrate its value to your stakeholders? And what KPIs should you be tracking?...

Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....

Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000....