Keith has a wealth of experience in product marketing and competitive intelligence. Keith’s depth of knowledge and willingness to share make him a much-valued member of our competitive intelligence community....

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....

In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....