What are the 4 key elements of a strategic plan?

Pricing is one of the most crucial parts of a company’s strategy due to its immense impact on revenue.  In this post, I’ve gathered some of my personal best practices for acquiring competitor pricing intelligence and transforming that data into actionable insights....

In this guide, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm....

Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....

Unlock the secrets of full-stack pricing. Learn cross-functional collaboration, operational pricing, and market research insights to improve your competitive intelligence strategy....

Every strategist will be familiar with Michael E. Porter. His book, "On Competition," is a seminal work that explores the complexities of competitive strategy and industry dynamics....

Tired of seeing your marketing campaigns miss the mark? You’re putting in the work, crafting your message, but somehow it’s just not connecting with your audience. Sound familiar?...

In this article, we’re diving into the numbers and uncovering the key factors that could help you land a bigger paycheck. Whether it’s choosing the right industry, changing location, or fighting for pay transparency, we’ve got the insights you need to make your next career move count....

Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition....

Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....

Competitive positioning is both an art and a science. It requires a deep understanding of your product, your market, and most importantly, your customers....

Finding an edge over other products with similar features requires clever analysis and strategic planning....

Price discrimination can be a beneficial strategy for companies seeking to maximize profits, but you must meet certain conditions in order to implement it effectively....