Members-only awards Competitive Intelligence Alliance Awards 2024: Your winners Though all our nominees are truly exceptional in this field, this year’s winner stands out for their relentless pursuit of elevating the CI function and those in it....
Members-only Leadership My leap from content to product marketing: Lessons learned along the way Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs....
Members-only Segmentation Your guide to implicit segmentation marketing Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....
Members-only Competitive Intelligence The State of CI Report 2024 Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....
Members-only Competitive Intelligence Eye of the Tiger…Team — How competitive intelligence helps short-term initiatives succeed How can competitive intelligence help you get the most out of a Tiger Team before, during, and after the initiative?...
Members-only Competitive Intelligence A holistic approach to competitive intelligence: Integrating AI, frameworks, and best practices Across industries, from tech to retail, the need for real-time, accurate, and actionable insights has never been greater....
Members-only Segmentation What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse....
Members-only awards Competitive Intelligence Awards 2024: Your finalists It's time to reveal the finalists for this year's Competitive Intelligence Specialist of the Year award....
Members-only Win/Loss Win/loss analysis: How to improve your job search strategy With so many people competing for the same roles, you need to have a clear job search strategy to come out on top....
Members-only Competitive Intelligence Using CI to outsmart competitors year-round Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....
Members-only SWOT The SWOT analysis tools you should be using Simplify your SWOT analysis with tools for competitive research, sentiment tracking, data visualization, and actionable planning....
Members-only Competitive Analysis What is social listening? Your comprehensive guide Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside....
Members-only Competitive Intelligence 11 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....
Members-only Competitive Intelligence Don’t just sit back and react to your competitors’ moves – master your CI function Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....
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