Members-only Positioning Why pricing based on value is better than pricing on cost Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....
Members-only Competitive Analysis How to use a competitive gap analysis to blast past your competitors A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....
Members-only Competitive Intelligence Competitive Intelligence Tools of Choice 2023 report Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare....
Members-only Competitive Intelligence Building a competitive intelligence flywheel using data and artificial intelligence The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....
Members-only Strategic Planning How to rapidly operationalize any strategic plan in 5 simple steps In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Positioning Competitive positioning: what it is and why it's important Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....
Members-only Segmentation The only four types of market segmentation you need to know Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power....
Members-only Positioning Why bother with brand building? Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....
Members-only Competitive Analysis The most valuable data for your business Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....
Members-only Competitive Analysis How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....
Members-only Competitive Intelligence The CI feedback loop: Building collaborative competitive intelligence My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....
Members-only Segmentation The 10 most common market segmentation errors you need to avoid We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Strategic Planning How to become more product-led You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....
