Competitive Intelligence

We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs....

By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization....

In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....

Competitive intelligence lays a strong foundation for differentiated competitive positioning. It gives us a clear sense of common language, product categories, and problem/solution spaces others play in....

As a competitive intelligence (CI) practitioner, you’ve likely got the scoop on your rivals, but have you ever wondered what your peers are up to? After all, they certainly have lessons to share that could help you raise your CI game even higher....

In this post, I’ll briefly share my winding journey from SDR to product marketer to dedicated CI manager. You’ll see how I leveraged side projects and internal networking to pave my transition into new areas. I’ll also pass along some key lessons I picked up along the way....

Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share....

Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....

Hey there, I’m Farhan Manjiyani. I’m the Senior Manager of Commercialization and Pricing at Grafana Labs, and today I’m here to share what it’s like to run a competitive intelligence program in the open-source space....

4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve....

With the right strategy and mindset, plus a little elbow grease, you can resuscitate your org’s CI program. From assessing the damage to achieving quick wins, in this article I’ll share some proven tips to transform your program from flatlining to thriving....

How do you track your competitors when new features and updates are released almost daily? This article will walk you through an expert-approved competitive intelligence process tailored to the SaaS businesses....

Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....

Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....

In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....