Members-only Competitive Intelligence How I used 30-in-30 interviews to identify and prioritize CI requirements at Freshworks Turn stakeholder conversations into a roadmap for smarter competitive strategy....
Members-only Competitive Analysis How to transform customer reviews and social posts into actionable competitive intelligence Make customer conversations your next strategic superpower....
Members-only Competitive Advantage Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Competitive Intelligence How I learned to support (not influence) product teams with competitive intelligence See competitors clearly, support product boldly, and build with confidence....
Members-only Competitive Intelligence Creating "wow": How to present competitive intelligence for maximum impact Master the art of presenting data with clarity, creativity, and confidence that inspires action....
Members-only Competitive Intelligence Maximizing your competitive advantage through strategic planning Shift your competitive intelligence from tactical to strategic....
Members-only Competitive Analysis How to use advanced interview techniques to unlock true win-loss insights True win-loss insight starts with the buyer. This article shows how advanced interview techniques (like the Five Whys and Laddering) uncover real decision drivers, helping teams turn buyer feedback into measurable business growth....
Members-only Strategic Planning How to roll out a strategic plan (to guarantee success) Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....
Members-only Segmentation What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse....
Members-only Positioning What is competitive differentiation? Learn what competitive differentiation is, how it compares to cost leadership and parity, and discover strategies, examples, and pitfalls to stand out in your market....
Members-only Competitive Intelligence How we built CI from scratch at a small, scrappy team (without blowing the budget) One advantage of product marketing is that we’re already positioned at the intersection of sales, product, and marketing, so I had a natural license to talk to everyone....
Members-only Competitive Analysis The ultimate guide to B2B market evolution analysis Practical frameworks and real-world examples to help you assess and align your strategies effectively...
Members-only Pricing The top 5 competitive parity pricing strategies you should know By pricing like your competitors, you can build a solid business that customers trust while leaving room to be different and come up with new ideas....
Members-only Competitive Intelligence Competitive intelligence in healthcare: Master it in 5 steps Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....
Members-only Competitive Analysis B2B market analysis: Uncover your market structure like a pro An actionable roadmap for navigating the tech B2B landscape: customers, competitors, influencers, and everything in between....
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