Create & contribute

Competitive Intelligence Alliance is home to a growing network of 1,000s of CI practitioners from over 170 countries.

Each year, our website receives tens of thousands of visits from competitive intelligence analysts, product marketers, and strategy professionals from some of the world's leading companies. All looking to learn more about the latest innovations from the worlds of competitive intelligence, competitive positioning, market research, and strategic planning.

To feed our ever-expanding community of CI pros, we're on the lookout for people like you to share your expertise and help us shape the next generation of CI.

If you're interested in sharing your insights and experiences with one of the world's largest and fastest growing CI communities, then read on to find out how you can contribute to Competitive Intelligence Alliance.

Get involved

Write for us ✍️

Each and every month, 1000s of CI professionals make their way onto our site. That’s a lot of eyes and exposure for your article. So, whether you want to write about competitive gap analysis, strategic frameworks, sustainable competitive advantages, or CI best practices, we want to hear more. If you’ve got the insights, we’ve got the platform.

Step 1: Submit your subject

Don’t let those fingers of fury hit the keyboard just yet. First, drop us a line and tell us what you want to write about.

Some popular topics include:

  • Win/loss analysis
  • Strategic positioning
  • Competitive intelligence frameworks
  • The best competitive intelligence tools

Remember, if your pitch isn’t right for us, there’s a high chance it will be for one of our other communities, so throw your ideas our way!

Step 2: Follow the rules

We’re stoked to help get your name out there, but there’s some housekeeping that comes with that. Some ground rules:

  • Articles must be longer than 800 words;
  • Any pictures you include should be royalty-free;
  • We’ll need a a picture to sit with your contributor profile;
  • We’ll also need a short author bio for you (200 characters or less).

Also, individual contributions shouldn’t promote your company’s products or services. For that, we have sponsorship opportunities.

Step 3: Submit your work

Send Alex a message on Slack, or reach us by email. Include the link/attachment to your article (if already published, otherwise send over the copy) along with your profile pic and bio. If you’re not already set up as a contributor, that is.

We accept articles previously published elsewhere; when we post these we’ll include a canonical link back to the original post.

💤 Time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow CIA to post this image with proper credit to you and/or the creator.

Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. CIA may decide to cross-post to Medium, LinkedIn, or other blogging services.

Editing policy

Our editors reserve the right to rewrite and cut copy, change the title of your article or modify the piece as necessary.

Speak at an event 📅

Our Competitive Intelligence virtual and in-person summits assemble compete leaders from the world's most innovative organizations. We meet in locations around the world with one goal in mind: to discuss how competitive intelligence programs can be deployed, improved, and scaled to create extraordinary business value.

If you have insights to share, we want to hear them.

Apply below to be considered to speak at one of our summits, where you'll have the chance to address fellow technology leaders and make an impact. Apply here.

Guest or host a podcast🎙

Written word not your style?

Through our podcast, we provide thought leaders with a platform to share their experiences, unique insights, and perspectives on CI’s big trends and developments.

Want to feature on a podcast, or perhaps even host your own? Get in touch with us to let us know.

contribute@competitiveintelligencealliance.io

Sponsorship opportunities 🎗️

More and more organizations are rapidly adopting CI and applying it in all corners of the business, and you could be there to support them on that journey.

If you want to market your CI products and services, and gain exposure to 1,000s of companies looking for solutions to help them scale their competitive program and enable sales, our sponsorship solutions are for you.

You can sponsor our:

  • Events
  • Articles
  • Reports
  • Podcasts
  • Webinars
  • Virtual summits

See how you can collaborate with us here.

Contribute to a report 📚

Our regular landscape reports put the spotlight on the latest developments at the cutting edge of the competitive intelligence, strategy, and market research spaces.

To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share.

Have a look at the surveys we're currently running to find out how you can help shape competitive intelligence.

What we’d need from you:

  1. A headshot
  2. A short 200-word bio
  3. A quote

Get in touch with us below:

contribute@competitiveintelligencealliance.io

Reports we're working on:

  • CI-by-Industry Playbook
  • Competitive Intelligence Trends, 2023
  • Competitive Intelligence Salary Survey, 2023

Be a course beta tester 🎓

Our expert-led courses aren't created in isolation, which is why we need your help. We seek support from competitive analysts, market researchers, product marketers, and strategy professionals to ensure our training programs deliver everything our participants need to progress their careers.

In return for being a beta tester, you’ll get free, early access to accredited courses – for life.

What we need from you first, though? Candid, thorough, and timely feedback.

To inquire about becoming a beta tester for CIA, please email: sophie@pmmalliance.com.

Affiliate partners 🤝

With a global network of thousands of CI practitioners, our platform offers a unique opportunity for businesses seeking to get their name in front of an engaged network of AI professionals.

If you would like to explore partnership opportunities with CIA, please email: calum@pmmalliance.com.


Why you should get involved

Not only will we feature you on our site for thousands of hyper-relevant viewers to see, oh no. Here’s what else we’ll do for YOU, just to say thank you.

  • Share your article to 100s of members in our #freshcontent Slack channel;
  • Promote your article to 1,000+ members on LinkedIn;
  • Get in front of 10,000s of website visitors each year.
  • Put your name in front of competitive intelligence leaders from some of the biggest names in business, including Adobe, HubSpot, Slack, Gong, Airtable, and Google.

So, got something you wanna share?


Join the CIA community

Chat with like-minded CI practitioners and enthusiasts from around the world. Beginners, experts, and all skill levels in between, this community is for everyone. Find the latest content, jobs, events, and more.