Members-only Competitive Intelligence Competitive intelligence - dissemination Dissemination is the process of communicating the intelligence to your stakeholders. You must create a communication plan that matches the needs of each stakeholder group....
Members-only Competitive Intelligence Competitive intelligence - collection Collection is not a one-time process. Yes, you will have to do extensive research upfront to create your initial battlecard or produce your first analysis report, but thereafter you must have an ongoing collection process....
Members-only Competitive Intelligence A beginner's guide to competitive intelligence This first article starts with the basic concepts of competitive intelligence and provides an overview of the topic. Later articles will explore each area in more depth....