Eve Chatfield

As a Mid-weight Copywriter at Customer Marketing Alliance, Eve has an affinity for all things creative. Whether as a reader, writer, or listener, her happy place is in creating and analyzing content.

Examine the difference between strategic and tactical marketing

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Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

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