Community Newsletter | Competitive Intelligence Alliance

February 23, 2024

🍃 Fresh content 🍃

Someone asks you to invest in their business.

What do you want to know first?

Perhaps that their strategic plans have been heavily pressure tested?

If you’re not testing your own plans, there’s a problem. Luckily, business wargaming is an excellent way to get started.

Here’s a guide on how to do it. 👉

A guide to business wargaming for strategy planning


So you want to learn more about your competitors…

Where better to start than their website? 💭

A competitor website analysis is a simple, manual means of gathering more useful intel than you’d think.

It’s easy, it’s free, and anyone can do it.

Here’s how to perform one (without leaving anything out) in 10 simple steps.


What’s the best way to create a competitive advantage? 🤔

Figure out where your strengths are, and how to turn those strengths into sources of sustainable advantage.

The VRIO framework can help you do just that. Want to learn more about it?

Check out our VRIO video primer here.


👨‍💻 Community Events 👨‍💻

💡Alternatives to ChatGPT & Bing for CI
Webinar | February 26, 2024 | 11am ET | RSVP here

💡Secret shopping in the competitive intelligence space
Webinar | February 27, 2024 | 12pm ET | RSVP here

🤝Virtual community meetup: CI Conversations
Strategies for setting up and continuously updating your CI program, techniques for sharing competitive intel effectively with stakeholders, and much more.
February 29, 2024 | 10.30am ET | RSVP here

Learn more about these upcoming webinars by joining our circle page! 🎉


Here are some webinar highlights ✨

We had a fantastic webinar last week on How to create a perception by wins wars: CI in service of sales enablement by Boaz Barzel. Check out the recording here 👇

📚 Courses 📚

Competitive Intelligence Certified: Core

Did you know… CI professionals with certifications earn on average 22,000 USD more than those without? It’s a no brainer. 🧠

Getting certified not only puts you ahead of other CI professionals out there, but also gives you a leg up on the career ladder.

Covering core principles, strategies, and best practices that'll make you proficient in both theoretical knowledge and practical application, you'll walk away understanding how to ethically deconstruct competitor strategies, develop powerful competitive positioning, and inform and advise on crucial strategic projects.

Get Certified 👈


Build impactful competitive programs

This course is packed with practical skills and frameworks to give you the confidence you need.

  • Build your program
    Build and scale a competitive intelligence program that does the work for you, funneling new intel straight into your inbox. 
  • Empower others
    Don’t just enable. Empower your customer-facing teams to speak with confidence about your brand and your competitors.Conduct win/loss and primary research.
  • Guide strategic decisions
    Speak confidently about the competitive landscape and your place within it. Earn your seat at the table and guide your org’s strategy.

Get certified 👈


💬 Topics of conversation 💬

  • @Sivakumar Gopalan asks "What are the most important insights that you look for in competitor reviews??" Share here.
  • @Tali Soroker says "I'm evaluating some Win/Loss vendors and I was just wondering if anyone could share some pricing benchmarks/numbers that I can expect to see for a per interview cost? Share here.

💼 Job opportunities 💼

Bringing you competitive intelligence jobs from around the world! 🌍

  • AO: Market Research & Insight Manager | Apply here | UK Remote
  • Talentify.io: Competitive Intelligence Specialist (Remote) | Apply here | United States
  • PicPay: Senior Market Intelligence Analyst | Apply here | Brazil

Check out the #ci-jobs channel for 8+ new jobs, go have a look! 👀

Stay peeled 'cause we'll be sharing weekly job updates from across the world, every week 🎉


💪Want to get involved? 💪

Want to contribute to a blog or podcast? This is how you can contribute.


🌟Enjoying the community?🌟

"I love having a community of fellow professionals to discuss my dilemmas and share tips and tricks. Despite being a young community, we're growing fast and with quality people! There is a wealth of resources available to us, and I still learn a lot from them even with several years of experience. Thanks for the platform!"
- Competitive Intelligence Team Lead, JFrog

Let us know on Trustpilot! It would mean the world coming from you.


That’s a wrap for this week’s newsletter - catch you next week 🎊