Alex Walton

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Representing the Mobile Gaming industry is Nadav Moshes, Market & Competitive Intelligence Manager at Playtika, a producer and developer of over a dozen mobile games. A lot of products means a lot of challenges, challenges Nadav has managed to overcome and then some....

Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....

Want tried and true methods, templates, and frameworks you can apply to your competitive intel work today? You’ve come to the right place....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

What should your single biggest priority be when starting a new role in competitive intelligence? And how do you guard against internal bias in your competitive analysis? Gal Toren shares her solutions....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

When you're performing competitive intel as just a part of your role, juggling that responsibility with many others makes prioritization and time management absolute musts. Kait Smith shares how....

Social media is an incredibly powerful tool for gathering information on competing businesses. Done intentionally, you can follow and filter information according to your favorite strategic framework....

We all know competitive intelligence can be overwhelming. If you've no formal background in CI, and are struggling to identify best practices, it can be easy to feel like you're falling behind....

From mapping the market to uncovering the real reasons you’re winning or losing deals. From crafting untouchable positioning, to nailing cross-functional collaboration. This course gives you what you need to build a compete program with impact....

Ever felt overwhelmed by the seemingly endless challenges and uncertainties that come with being part of the C-Suite? If that sounds familiar, buckle up because we've got the course for you....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....