Make AI do the CI busywork, so you can do the strategy 👇

Competitive intelligence teams are small, budgets are tight, and there's more competitor data to track than any team can process alone.

This playbook shows you how to use ChatGPT, Claude, Gemini, and Perplexity for the work you actually do: competitor monitoring, sentiment analysis, gap analysis, and battlecard production. No technical background required, no big budget required.

Inside, you'll find the prompt structures used by CI professionals at Adobe and CompeteIQ, a breakdown of which AI model to use for which task, and a plan for building an AI agent that tracks competitors and updates your team on Slack.

You'll also see where AI still gets things wrong: hallucinations, data privacy risks, and training data gaps that can leave you working from outdated information.

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Who is this for?

This playbook is for product marketers who own competitive intelligence alongside 5 other responsibilities, and for dedicated CI professionals running a team of 1 or 2.

If you've tried ChatGPT for CI work and gotten mixed results, this covers what changed: which models handle long documents without losing accuracy, what a working prompt structure looks like, and how to move from one-off summaries to an ongoing intelligence process.

No coding required.

What you'll discover

Here's what the playbook covers, part by part.

  • Why a quarterly CI report is already out of date, and what to include in a weekly update that keeps stakeholders current.
  • The bootstrapped competitor blind spot: how companies with no funding rounds and no press coverage take market share while your team watches the big, funded rivals.
  • Why a gap-analysis-led report gets CI a seat in product roadmap conversations.
  • Which AI model to use for a 500-page analyst report, and which one is more reliable on financial data.
  • The prompt structure that works across ChatGPT, Claude, and Gemini, with sample prompts for competitor monitoring, sentiment analysis, and pricing analysis.
  • How to build an AI agent that monitors competitors, updates your battlecards, and notifies sales in Slack, plus the governance rules to keep confidential company data safe.
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