What Is differential pricing? Types, examples & tools

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....

Clint Beuchler, Product Marketing Manager at Formstack, explains how to prioritize, define, research, and ultimately beat your competition and prepare sales teams to do just that....

Competitive intelligence is time and labor-intensive, not to mention costly, so it’s important to share information and make the most of your findings....

Competitive intelligence is a cornerstone of any product marketing strategy, but what are the secrets to success? Here's some expert advice to guide you....

Klue identified five levels of competitive enablement maturity programs exist in, and the actionable steps you can take to progress along each stage. Two key themes emerged as most important for improving the maturity of your competitive program. Here’s what they are, and why they matter....

How PMMs make CI findings actionable varies from org to org in a plethora of ways including slide decks, battlecards, one-pagers, and workshops....

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

When we surveyed product marketers for the Competitive Intelligence Trends 2020 report, we unearthed a plethora of 30 competitive intelligence tips to consider when conducting the process....

To ensure the fruits of your research make a substantial impact on your business, make sure you dedicate as much energy to analysis and action as you do research. There are 5 steps you can implement to effectively leverage competitive intelligence in your organization....

Competitive intelligence specialists Klue outline the ARR of objection handling: address, reframe, redirect....

In the 2021 Competitive Intelligence Trends Report, we explored who is responsible for the CI function to decipher which department owns the process and understand who is responsible in most cases. But how is the process being executed?...

Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...

Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....

Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at giving competitive intelligence the credence it deserves....

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....