Hila Lauterbach

Hila is a senior product marketing director with extensive experience leading and building high-performing go-to-market teams in global tech start-ups and enterprises.

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Competitive Intelligence

How to create a competitive intelligence adoption program for your organization

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....

Our mission is to build a global community of competitive intelligence leaders and strategic analysts, all while offering the best resources around for your career and business development.