Nico Trofim-Bancila is Product Marketing Manager at Spryker, and has almost a decade of experience managing various marketing functions.

Since joining the Competitive Intelligence Alliance community, Nico has engaged, offered helpful insights, and promoted thought-provoking discussions.

We sat down with her to discuss her experience as a Competitive Intelligence Alliance Slack community member, including:

  • Her motivations for joining the Competitive Intelligence Alliance.
  • What Nico has found most valuable about engaging with the community.
  • The aspects of Competitive Intelligence Alliance she would most strongly recommend to friends and colleagues.

Nico's motivations for joining the community, and how being a member has helped her in her career.

Q: What were your motivations for joining the CIA community?

A: I wanted to receive and share more in-depth information around CI and competitive enablement.

Q: How has being a member of the CIA community helped you in your career aspirations or goals? For example, has it given you a platform to share knowledge and/or to learn?

A: Precisely this. Facilitated the exchange of information.

What Nico has found most valuable about being a part of the community

Q: What have you found most valuable about engaging with the community, and which aspects would you recommend most strongly to a friend or colleague?

A: I highly appreciate the content, the helpful community, and for the US I suppose it's really nice to have access to jobs in the field. Especially in these times. I'd recommend both the content and the community and, depending on experience, the dedicated CI course or sales enablement course.

Q: Anything else you’d like to share about your experiences?

A: You are wonderful, keeping the engagement alive, and CIA is a wonderful space for resources.

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