Jayde Phillips is Senior Strategy and Market Intelligence Manager at Egencia, part of American Express Global Business Travel.
With eight solid years of experience in product marketing, CI and strategy behind her, Jayde is well-placed to lead the competitive intelligence function as a solo practitioner in a business with a headcount in the thousands.
Jayde joins us on the show to chat insights, past wins, and best practices.
Key talking points:
- The practical differences between competitive and market intelligence.
- The easy, quick way to identify your top three threats amongst your primary competitors.
- How to use a win/loss initiative to drive win rates higher, and how Jayde implements this herself.
Take a listen. 👇
Want to be a guest on the podcast?
We're looking for guests! If you consider yourself (or anyone you know does!) something of a thought leader in competitive intelligence, drop us a line at email@example.com.
We can't wait to host you!