Further reading

Enjoy this video? Here are some more resources you might find helpful.

Niche Competitive Advantage: Everything You Need to Know
Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit.
Sustained Competitive Advantage: 10 Superhero Strategies
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?
Temporary Competitive Advantage Explained (with Examples)
A temporary competitive advantage is one that doesn’t last. It might survive a few years, but it’s not going to pay dividends decades down the line. But that doesn’t mean they’re not valuable.