Welcome back to another episode of the Compete Clarity podcast. 🎧
This is the second episode of our CI-by-industry mini-series, where we speak to experts across industries to find out how the competitive intelligence pros handle their industry’s unique quirks and challenges.
Today’s guest, representing the eCommerce industry, is Mindy Regnell. Mindy heads up Market & Competitive Intelligence at Postscript, an SMS marketing company that’s tightly integrated into the Shopify ecosystem.
On today's episode we discuss Mindy’s 15 years of experience working in eCommerce, and how it informs her work today. We also find out Mindy’s favorite source of competitive intelligence, how to seize the opportunities that competitive shakeups provide, and why it’s important to consider the believability of your sources.
Key talking points
- Mindy’s process for going from reams of raw data to concentrated insights.
- Why competitive shakeups make great opportunities for the adequately prepared.
- The entire process of how competitive intelligence works in the eCommerce industry.
Take a listen. 👇
Want to be a guest on the podcast?
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We can't wait to host you!