CIA State of SWOT Survey 2023


Frameworks. In times of uncertainty, they offer us stability. In times of trouble, they offer us safety.

But analytical frameworks? These are the ones you turn to when a new competitor enters the fray. The ones you look to when markets shift and call for a change. When the landscape tilts, uncertainty reigns, and the bold look for opportunities as the wise defend competitive advantages. 🤺

Of these analytical frameworks, one has reigned supreme.


Loved and loathed in equal measure, SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades.

But we’ve got burning questions. Questions like:

🔥 Is it time to turn the crown over to a new framework?

☄️ Where is SWOT best applied for maximum ROI?

❤️‍🔥 Do professional marketers even still use SWOT analysis?

We’re surveying you, the community, to find out.

Take the survey and have your say on the State of SWOT analysis in 2023. We’ll be asking about:

  • The challenges you routinely face performing SWOT.
  • How you measure success or failure post-SWOT.
  • Your favorite analytical frameworks and how they compare with SWOT.
  • The future of SWOT analysis.

Love SWOT? Hate SWOT? The survey closes March 14, so don’t wait. Jump on in and have your say.