SWOT

A PESTLE analysis (or PESTEL analysis, sometimes simplified to PEST analysis) is a strategic planning framework that has you examine six types of external factors that can impact an organization: Political, economic, social, technological, legal, and environmental factors....

If you’re looking for a comprehensive strategic analysis of your business, of a competitor, or even of a project, you might want to account for these weaknesses by turning to an alternative to SWOT analysis. Here are seven SWOT analysis alternatives you can use to do just that....

The VRIO framework is a strategic analysis tool focused on helping a business find potential sources of competitive advantage. VRIO looks at a firm’s internal capabilities and resources, so differs from other strategic analysis frameworks like PESTLE analysis that examine external market factors....

Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan....

We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time....

SWOT analysis in strategic planning is the practice of applying the SWOT framework of strengths, weaknesses, opportunities, and threats, to a business or product to critically evaluate where it sits in the competitive landscape....

The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts....

You can use SWOT analysis in project management to increase buy-in and improve project outcomes. How? Here's a handy, comprehensive guide....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool....

SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....

Opportunities and threats can be assessed separately, but you can also evaluate them together. There are two combined assessment techniques that can help give you a better idea of your situation and the challenges you will face: SWOT analysis and event tree analysis....