Members-only SWOT How to use SWOT analysis to build your battlecards Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....
Members-only SWOT Is SWOT analysis outdated? We did our own research to find out. Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....
Members-only SWOT State of SWOT Report SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....
Members-only SWOT How to do a competitor SWOT analysis in 5 easy steps A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....
Members-only SWOT How to perform an SEO SWOT analysis SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only SWOT Combined assessment techniques: understanding SWOT and event tree analyses Opportunities and threats can be assessed separately, but you can also evaluate them together. There are two combined assessment techniques that can help give you a better idea of your situation and the challenges you will face: SWOT analysis and event tree analysis....
Members-only Competitive Intelligence How to create a competitive intelligence adoption program for your organization After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....
Members-only SWOT How to run a SWOT analysis session A SWOT analysis session is a way to analyze your business’s strengths, weaknesses, opportunities, and threats (hence “SWOT”) in one fell swoop. These sessions are a great way to get an overview of your business’s current state and identify actionable next steps to grow your business....
Members-only Competitive Advantage How to gain a sustained competitive advantage (with 10 superhero strategies) That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
Members-only Competitive Intelligence Planning competitive intelligence for the short- and long-term To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....