Members-only Competitive Intelligence Your step-by-step guide to market research In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....
Members-only Positioning How to use competitive intelligence to guide (re-)positioning projects Competitive intelligence lays a strong foundation for differentiated competitive positioning. It gives us a clear sense of common language, product categories, and problem/solution spaces others play in....
Members-only Competitive Intelligence Key findings from the Competitive Intelligence Trends Report As a competitive intelligence (CI) practitioner, you’ve likely got the scoop on your rivals, but have you ever wondered what your peers are up to? After all, they certainly have lessons to share that could help you raise your CI game even higher....
Members-only Competitive Intelligence How to get a job in competitive intelligence In this post, I’ll briefly share my winding journey from SDR to product marketer to dedicated CI manager. You’ll see how I leveraged side projects and internal networking to pave my transition into new areas. I’ll also pass along some key lessons I picked up along the way....
Members-only Competitive Intelligence Competitive pricing intelligence: Your ultimate guide Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share....
Members-only Competitive Intelligence The practitioner’s complete guide to competitive intelligence Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....
Members-only Competitive Intelligence How to stay competitive in the open source space Hey there, I’m Farhan Manjiyani. I’m the Senior Manager of Commercialization and Pricing at Grafana Labs, and today I’m here to share what it’s like to run a competitive intelligence program in the open-source space....
Members-only Competitive Intelligence Competitive intelligence trends report 2023 4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve....
Members-only Competitive Intelligence A 5-step guide to revitalizing a broken competitive intelligence program With the right strategy and mindset, plus a little elbow grease, you can resuscitate your org’s CI program. From assessing the damage to achieving quick wins, in this article I’ll share some proven tips to transform your program from flatlining to thriving....
Members-only Competitive Intelligence How to nail competitive intelligence in SaaS How do you track your competitors when new features and updates are released almost daily? This article will walk you through an expert-approved competitive intelligence process tailored to the SaaS businesses....
Members-only Competitive Intelligence How to fix broken competitive intelligence programs | David D'Aprile Building a competitive program from scratch is a topic that’s been covered before. But what about rebuilding one? David D'Aprile tackles this topic on the latest episode of Compete Clarity....
Members-only Competitive Intelligence Competitive intelligence in healthcare: Master it in 5 steps Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know....
Members-only Competitive Intelligence The competitive intelligence cycle: explained in 5 steps In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements....
Members-only Competitive Intelligence Competitive intelligence vs market intelligence: what’s the difference? Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of....
Members-only Podcasts Boosting win rates and building trust with competitive intelligence Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....