Competitive Intelligence

Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....

Every strategist will be familiar with Michael E. Porter. His book, "On Competition," is a seminal work that explores the complexities of competitive strategy and industry dynamics....

Competitive intelligence refers to the practice of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business....

CI professionals today are facing a lot of challenges. There are the obvious ones – like budgetary constraints, building and maintaining an effective team, and clarifying the CI function's role and scope – and then there are a whole load of not-so-obvious ones....

Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....

Assumptions and biases can bite you. Sensible strategizing involves identifying the assumptions you're making, and pressure testing them before taking on risk....

Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work....

Competitive intelligence teams are small, and budgets are limited. If you want to be effective, you must work efficiently. Here’s our guide on how to gather competitive intelligence from internal teams and stakeholders....

Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable....

In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals....

We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs....

By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization....

In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....