Members-only Competitive Intelligence Using CI to outsmart competitors year-round Seasonality and competitive intelligence can be your way to stay ahead of your competitors all year-round....
Members-only Competitive Intelligence 11 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started....
Members-only Competitive Intelligence Don’t just sit back and react to your competitors’ moves – master your CI function Get a clear roadmap for applying Porter's strategies and gain insights from real-world examples....
Members-only Reports Key takeaways from the 2024 Competitive Intelligence Salary Report If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....
Members-only Leadership Recruiting competitive intelligence specialists: Tips for non-CI hiring managers Hiring a CI professional can be daunting if it's not your area of expertise. Learn to craft the perfect job description, identify the right skills, and create a growth path for your CI hires. Plus, get insights on setting up a dedicated CI function to give your company a competitive edge....
Members-only Competitive Intelligence Win/loss ratio: What it is and how to calculate it The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....
Members-only Competitive Intelligence Is there a gender pay gap in competitive intelligence? We did the research to find out. If you're a woman in CI, chances are you’re making less than the men in your field – 19.1% less, on average – and that gap has only widened over the past year....
Members-only Competitive Intelligence Book review: On Competition by Michael E Porter Every strategist will be familiar with Michael E. Porter. His book, "On Competition," is a seminal work that explores the complexities of competitive strategy and industry dynamics....
Members-only Competitive Intelligence What is competitive intelligence? Competitive intelligence refers to the practice of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business....
Members-only Competitive Intelligence 5 competitive intelligence challenges in 2024 (and how to conquer them) CI professionals today are facing a lot of challenges. There are the obvious ones – like budgetary constraints, building and maintaining an effective team, and clarifying the CI function's role and scope – and then there are a whole load of not-so-obvious ones....
Members-only Competitive Intelligence The what, why and how of customer and market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Competitive Intelligence How to test internal assumptions Assumptions and biases can bite you. Sensible strategizing involves identifying the assumptions you're making, and pressure testing them before taking on risk....
Members-only Artificial Intellligence What competitive intelligence tasks is AI good for? Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work....
Members-only Competitive Intelligence How to gather competitive intelligence from internal teams (5 ways) Competitive intelligence teams are small, and budgets are limited. If you want to be effective, you must work efficiently. Here’s our guide on how to gather competitive intelligence from internal teams and stakeholders....
Members-only Artificial Intellligence AI in CI Playbook 2024 Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable....