Competitive Intelligence

To create the best marketing and positioning strategies possible, you need to know where your product stands in the competitive environment. Not just in relation to the customer and their needs. That’s where competitive intelligence comes in....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....

Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....

Audience segmentation is a process of dividing customers into groups with similar interests, needs, and behaviors. Their demographics and psychographic characteristics play a part too. It’s used to get a better understanding of the target audience....

Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...

Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are five types to get you started....

What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....

If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night....

To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....

A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....

Building out your first competitive intelligence program can be a difficult process. 😮‍💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed....

There is more to competitive intelligence than understanding the features and functionality of competitive solutions. Product managers need to understand competitors’ revenues, headcount, funding, industry analyst relations, global footprint, and enterprise value....

In the last few years, I launched several companies, some achieved good results, and some failed. One of the things that I learned, in this period, is that by analyzing market players you can get a reasonable insight into the results that your company may achieve in this market....