Members-only Positioning Passive vs active marketing: The right approach for your business All marketing activity is either passive or active. The question is, which is the right approach for your business, and how do you know which is best?...
Members-only Segmentation B2B market segmentation guide: How to succeed in B2B in 2023 Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....
Members-only Strategic Planning When does a low cost provider strategy beat a differentiation strategy? Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....
Members-only Segmentation The only four types of market segmentation you need to know Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power....
Members-only Segmentation The 10 most common market segmentation errors you need to avoid We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Competitive Advantage How notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Competitive Advantage Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....
Members-only Segmentation Undifferentiated marketing strategy: pros, cons, and when to use one With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....
Members-only Segmentation How to get started with market segmentation Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members....
Members-only Segmentation The intersection of audience segmentation and competitive intelligence Audience segmentation is a process of dividing customers into groups with similar interests, needs, and behaviors. Their demographics and psychographic characteristics play a part too. It’s used to get a better understanding of the target audience....
Members-only Positioning A beginner’s guide to the positioning matrix What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....
Members-only Segmentation Your guide to implicit segmentation marketing Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....
Members-only Segmentation What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...
Members-only Segmentation Customer needs and how to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....