Members-only Segmentation Your guide to implicit segmentation marketing Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....
Members-only Segmentation What is market segmentation? Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse....
Members-only Segmentation What is micro-segmentation in marketing? Tired of seeing your marketing campaigns miss the mark? You’re putting in the work, crafting your message, but somehow it’s just not connecting with your audience. Sound familiar?...
Members-only Segmentation B2B market segmentation guide: How to succeed in B2B in 2024 Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....
Members-only Sales Enablement Features vs. benefits: Differences, examples, and traps to avoid Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is....
Members-only Positioning A 6-step guide to customer research (and profiting from it) Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers....
Members-only Competitive Intelligence Your step-by-step guide to market research In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....
Members-only Segmentation Niche differentiation strategy explained (+ 5 surprising advantages) A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people....
Members-only Positioning Passive vs active marketing: The right approach for your business All marketing activity is either passive or active. The question is, which is the right approach for your business, and how do you know which is best?...
Members-only Strategic Planning When does a low cost provider strategy beat a differentiation strategy? Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....
Members-only Segmentation The only four types of market segmentation you need to know Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power....
Members-only Segmentation The 10 most common market segmentation errors you need to avoid We’ve collated a list of the ten most common market segmentation errors you’ll need to avoid if you want to create relevant, useful segments that inform your marketing strategy and drive revenue....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Competitive Advantage How Notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Competitive Advantage Pros and cons of price skimming There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....