What does a competitive intelligence career look like?

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....

We walk you through scaling the process of creating a data-driven approach to positioning....

Join us on January 19 2023 for an exclusive three-hour competitive intelligence workshop led by Airtable’s Alex McDonnell....

Step away from the daily grind. Rejuvenate, refocus, and upskill in competitor research, market intelligence, win-loss analysis, plus a whole lot more....

FOMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. In this article, we’ll delve deeper into this topic, and the role FOMO has on consumer psychology....

With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses....

Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members....

We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....

Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....

Opportunities and threats can be assessed separately, but you can also evaluate them together. There are two combined assessment techniques that can help give you a better idea of your situation and the challenges you will face: SWOT analysis and event tree analysis....

After more than 100 hours of deep-dive research and calls with Sales Leads and other stakeholders, I learned people see these two fields as silos. They miss the vast potential of combining enablement with competitive insights. Use these nine proven tactics to create a stellar CI adoption playbook....