Members-only Competitive Analysis How to carry competitive analysis in digital marketing Master competitive analysis in digital marketing. Discover proven strategies to analyze competitors, uncover their tactics, and gain the edge you need to win....
Members-only Competitive Advantage 7 competitive advantage examples you should be aware of Learn how companies like Nvidia and Basecamp maintain a competitive edge....
Members-only Competitive Intelligence 5 key limitations of generative AI in competitive intelligence Learn to use generative AI to its fullest extent. This way, you become the differentiating variable. You become the competitive advantage....
Members-only TAM, SAM, SOM: How to estimate your market size TAM, SAM, SOM seem confusing? This guide offers a down-to-earth way to size your market (without made-up numbers or losing your mind)....
Members-only Competitive Intelligence Social media competitive intelligence: Tools and tips Track competitors’ social feeds with ease and get the competitive edge you need....
Members-only Competitive Intelligence Win/loss ratio: What it is and how to calculate it The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....
Members-only Competitive Analysis Top 5 keyword research tools for successful analysis Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings....
Members-only Competitive Intelligence How can social media listening increase customer advocacy? (with examples) Social media listening allows you to engage with satisfied customers and turn them into ambassadors....
Members-only Articles What is local search marketing? Local search marketing and local SEO offer huge benefits for businesses that want to attract nearby customers. Learn more - checklist inside....
Members-only Competitive Analysis How to do an SEO competitive analysis (7-step guide) SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....
Members-only Competitive Intelligence AI in product marketing & competitive intelligence: What you need to know CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....
Members-only Segmentation Getting started with psychographic market segmentation Trying to understand your potential customers – who they are and what makes them tick? Wish you could just crack open their minds and step right in?...
Members-only Strategic Planning What is a strategic vision? Learn how to craft a strategic vision that inspires action and drives results....
Members-only Articles Reflections on CI: how to build a trusted intelligence hub TL;DR Bhavik’s journey into competitive intelligence started with technical roles in IT and automation, eventually leading to a high-level CI role...
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