Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Case Studies

"I wanted to learn best practices from experts who have been there and had success." - Janani Rangarajan

Articles

Direct competition vs indirect: The differences explained (with examples)

Competitive Analysis

Direct vs. indirect competition: The differences explained (with examples)

Articles

The best competitive intelligence tools for your CI tech stack

Compete Clarity

Blueprint for Tomorrow: AI's Emerging Role in Competitive Intelligence | Ben Hoffman

Positioning

What is competitive differentiation?

Strategic Planning

How to do a PESTLE analysis (a guide in 7 steps)

Strategic Planning

A guide to business wargaming for strategy planning

Competitive Analysis

How to perform a competitor website analysis in 10 simple steps

SWOT

7 surprising alternatives to SWOT analysis

Articles

Temporary competitive advantages explained (with examples and sources)

Video

SWOT Analysis Explained ▶︎

Articles

The VRIO framework (what it is and how to use it effectively)

Competitive Intelligence

Competitive pricing intelligence: Your ultimate guide

Courses

Announcing: Competitive Intelligence Certified: Core