Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Compete Clarity

The Compete Clarity podcast: your audio guide to competitive intel

Case Studies

"I highly appreciate the content and the helpful community." - Nico Trofim-Bancila, Spryker

Articles

Retail competitive intelligence: What is it, and what can you do with it?

Articles

How to use a competitive gap analysis to blast past your competitors

Competitive Intelligence

Competitive Intelligence Tools of Choice 2023 report

Strategic Planning

How to rapidly operationalize any strategic plan in 5 simple steps

Articles

The four major elements of SWOT analysis you need to know

Articles

Competitive positioning: what it is and why it's important

Articles

How to perform a competitive landscape analysis in 5 easy steps

Articles

The CI feedback loop: Building collaborative competitive intelligence

Articles

How to conduct a killer market opportunity analysis

Case Studies

“Having other people to bounce ideas off… The Slack community is key.” - Keith Brooks, B2B Whisperer

Sales Enablement

Your go-to guide to competitive sales enablement

Competitive Intelligence

How to train your whole company on competitive intelligence techniques

Articles

Competitive insight: You need it, your competitors have it