Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Competitive Intelligence

The 6 key goals of competitive intelligence

Compete Clarity

The Compete Clarity podcast: your audio guide to competitive intel

Case Studies

"I highly appreciate the content and the helpful community." - Nico Trofim-Bancila, Spryker

Competitive Intelligence

Retail competitive intelligence: What is it, and what can you do with it?

Competitive Analysis

How to use a competitive gap analysis to blast past your competitors

Competitive Intelligence

Competitive Intelligence Tools of Choice 2023 report

SWOT

The four major elements of SWOT analysis you need to know

Articles

Competitive positioning: what it is and why it's important

Competitive Analysis

How to perform a competitive landscape analysis in 5 easy steps

Articles

The CI feedback loop: Building collaborative competitive intelligence

Articles

How to conduct a killer market opportunity analysis

Case Studies

“Having other people to bounce ideas off… The Slack community is key.” - Keith Brooks, B2B Whisperer

Sales Enablement

Your go-to guide to competitive sales enablement

Competitive Intelligence

How to train your whole company on competitive intelligence techniques

Competitive Analysis

Competitive insight: You need it, your competitors have it