SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

You probably already knew that much, but what on Earth is SWOT analysis? And how, and why, is it used?

That’s one of the questions we’ll be answering in our newest video, available to watch now in full on YouTube. 👇

Further resources

How to Build a Marketing Plan Using SWOT Analysis
Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan.
How To Do a SWOT Analysis of a Product
We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time.
9 Tips to Master SWOT Analysis for Strategic Planning
SWOT analysis in strategic planning is the practice of applying the SWOT framework of strengths, weaknesses, opportunities, and threats, to a business or product to critically evaluate where it sits in the competitive landscape.
5 SWOT Analysis Benefits (and 4 Limitations)
The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts.