Articles

Master competitive analysis in digital marketing. Discover proven strategies to analyze competitors, uncover their tactics, and gain the edge you need to win....

Learn how companies like Nvidia and Basecamp maintain a competitive edge....

Learn to use generative AI to its fullest extent. This way, you become the differentiating variable. You become the competitive advantage....

TAM, SAM, SOM seem confusing? This guide offers a down-to-earth way to size your market (without made-up numbers or losing your mind)....

Track competitors’ social feeds with ease and get the competitive edge you need....

The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale....

Social media listening allows you to engage with satisfied customers and turn them into ambassadors....

Local search marketing and local SEO offer huge benefits for businesses that want to attract nearby customers. Learn more - checklist inside....

SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....

CI, PM, and AI are converging, reshaping how businesses approach strategy and sales....

TL;DR Bhavik’s journey into competitive intelligence started with technical roles in IT and automation, eventually leading to a high-level CI role...

Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market....

Having a good process in place also helps in high-stress situations when time is limited....

Want to beat the competition? Learn how competitor backlink analysis and the right tools can transform your SEO strategy....

Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience....