Articles

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....

SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool....

When you’re asked to justify your decisions, you need to show they’re based on more than gut feeling. When you need to make your insights quantifiable, use competitor scorecards....

Whether you’re an online retailer or a brick and mortar chain, competitive intelligence can help you stay ahead of the curve, reverse engineer your rivals’ competitive advantages, and win new market share....

A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....

SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....