Competitive Analysis

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

When you’re asked to justify your decisions, you need to show they’re based on more than gut feeling. When you need to make your insights quantifiable, use competitor scorecards....

A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....

SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....

Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....

A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....

Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....

A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....