Members-only Positioning A 6-step guide to customer research (and profiting from it) Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers....
Members-only Competitive Analysis How to do an SEO competitive analysis (7-step guide) SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it....
Members-only Competitive Analysis How to perform a competitor website analysis in 10 simple steps We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition....
Members-only Competitive Intelligence The practitioner’s complete guide to competitive intelligence Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....
Members-only Sales Enablement How to use competitor analysis for sales enablement: Workera case study Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....
Members-only Competitive Analysis 7 ways competitive analysis can help you start a business Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities....
Members-only Competitive Analysis How to do competitive pricing analysis and beat your competition (with examples) A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....
Members-only Competitive Intelligence Analysis to action with the five dimensions of strategic intelligence Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...
Members-only Compete Clarity From data to actionable insights: How to build a competitive intelligence program Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....
Members-only SWOT How to do a competitor SWOT analysis in 5 easy steps A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....
Members-only Competitive Analysis How to use competitor scorecards to quantify your competitive analysis When you’re asked to justify your decisions, you need to show they’re based on more than gut feeling. When you need to make your insights quantifiable, use competitor scorecards....
Members-only Competitive Analysis How to use a competitive gap analysis to blast past your competitors A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Competitive Analysis The most valuable data for your business Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....
Members-only Competitive Analysis How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....