Members-only Competitive Analysis How to use a competitive gap analysis to blast past your competitors A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Competitive Analysis The most valuable data for your business Data is now the most valuable resource in the world. But it’s valuable to your business only if you know how to use it....
Members-only Competitive Analysis How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Competitive Intelligence How to train your whole company on competitive intelligence techniques Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....
Members-only Competitive Analysis Competitive insight: You need it, your competitors have it Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....
Members-only Competitive Analysis Redesigning WTP!: A Case Study A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....
Members-only Competitive Intelligence How to prioritize your competitors and survey your competitive landscape How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....
Members-only Competitive Analysis Track these 5 things in a competitor PPC analysis Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....
Members-only Positioning In search of a data-informed way to build product vision and positioning: Part two We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part one The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....
Members-only Competitive Intelligence The practitioner’s complete guide to competitive intelligence Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....