Members-only Competitive Analysis How to perform a competitive landscape analysis in 5 easy steps A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....
Members-only Competitive Analysis How to conduct a killer market opportunity analysis Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....
Members-only Competitive Intelligence How to train your whole company on competitive intelligence techniques Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....
Members-only Competitive Analysis Competitive insight: You need it, your competitors have it Working to gain competitive insight keeps you ahead of the competition, enabling you to defend and sustain your competitive advantage....
Members-only Competitive Analysis Redesigning WTP!: A Case Study A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....
Members-only Competitive Intelligence How to prioritize your competitors and survey your competitive landscape How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....
Members-only Competitive Analysis Track these 5 things in a competitor PPC analysis Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....
Members-only Positioning In search of a data-informed way to build product vision and positioning: Part two We walk you through building a structure for the research, outlining the necessary steps, and finally helping you analyze your results to build a data-informed vision and position for your product in the marketplace....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part one The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....
Members-only Strategic Planning How to run a Porter’s Five Forces analysis session Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning....
Members-only Competitive Intelligence Competitive intelligence: How it started, where it's going What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....
Members-only Competitive Intelligence The four best sources of competitive intelligence Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....
Members-only Competitive Analysis Competitor analysis for digital marketing Your competitors have something to teach you. You may have differences in values, team, and sales targets, but one thing you have in common is the clients. You stand to gain a lot from paying attention to what they do and following their lead....
Members-only Competitive Intelligence Competitive intelligence analyst: role guide and salary A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business....