Members-only Competitive Intelligence What is competitive intelligence? Competitive intelligence refers to the practice of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business....
Members-only Competitive Intelligence The practitioner’s complete guide to competitive intelligence Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....
Members-only SWOT The four major elements of SWOT analysis you need to know SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals....
Members-only Positioning Competitive positioning: what it is and why it's important Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....
Members-only Sales Enablement Your go-to guide to competitive sales enablement In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline....
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