Positioning

Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top....

All marketing activity is either passive or active. The question is, which is the right approach for your business, and how do you know which is best?...

Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries....

Guest author Vimal Cherangattu walks you through actionable frameworks and strategies that will elevate your product positioning game to new heights....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....

Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....

Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....

Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....

Successful brand building positively impacts the bottom line. It creates awareness & develops customer relationships that generate growth....

A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....

You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....