Members-only Positioning In search of a data-informed way to build product vision and positioning: part one The goal of this three-part series is to add one more skill to your toolset: creating product vision and positioning based on competitive intelligence and customer research....
Members-only Competitive Advantage How to gain a sustained competitive advantage (with 10 superhero strategies) That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?...
Members-only Positioning Don't open an Instagram account to build a brand Brand-building isn't about creating a social media page for people to follow. It's not about consistent posting. It's not about how many followers you have. Those are good to look at, but they serve little purpose when it comes to building a brand. Let's get back to basics....
Members-only Competitive Intelligence Impress your boss with these 5 types of competitive intelligence Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are five types to get you started....
Members-only Positioning A beginner’s guide to the positioning matrix What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....
Members-only Competitive Intelligence Planning competitive intelligence for the short- and long-term To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....
Members-only Positioning Product managers: how can you estimate your competitor’s product line revenues? Understanding your competitors’ product line revenues is critical. Revenue information helps to put the relative strength or weakness of a competitor into the proper context....