Reports

Your essential guide to the trends, challenges, and evolving strategies shaping competitive intelligence (CI) today....

If you’ve ever wondered whether you’re getting paid what you deserve as a competitive intelligence (CI) pro, then the 2024 Competitive Intelligence Salary Report is here to spill the tea....

4 years. 24 examined topics. Commentary from 5 experts. Zero cost. Discover emergent trends in the CI function and stay ahead of the curve....

An industry report on global competitive intelligence salaries, examining correlations and discrepancies between pay and factors like seniority, gender, location, and certifications....

The latest edition of our annual CI deep-dive (shared this year with our sister community, Product Marketing Alliance), will focus on the intricacies of how competitive intelligence and product marketing go hand-in-hand....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

Competitive intelligence sits at the intersection of marketing and revenue enablement. With high stakes, disparate data sources, and a mandate to leave no stone unturned, CI pros face an organizational nightmare....

As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...

Our 2021 Competitive Intelligence Trends report brings you the latest developments in competitive intelligence. Are you behind the curve? Or ahead in the race? Download your copy now to find out....

Sales enablement forms a big part of most product marketers’ day-to-day, and we know this because of the 2,000+ PMMs who participated in this year’s State of Product Marketing report, almost three quarters (73.8%) said creating sales collateral made up part of their key responsibilities....