Strategic Planning

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....

As we look to the evolving data economy, we need a new guiding metaphor: a way of thinking about data that focuses less on exploiting a resource and more on building equitable and sustainable relationships with consumers....

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

With the right MarTech, marketing automation can maximize revenue potential. Here are 5 ways marketing automation can increase revenue....

Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....

A solid competitive pricing strategy positions you to capture as much market share as possible, maximizing growth potential by working smarter....

Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....

A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....

The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....

In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....

Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....

You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....