Strategic Planning

A PESTLE analysis (or PESTEL analysis, sometimes simplified to PEST analysis) is a strategic planning framework that has you examine six types of external factors that can impact an organization: Political, economic, social, technological, legal, and environmental factors....

Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics....

The VRIO framework is a strategic analysis tool focused on helping a business find potential sources of competitive advantage. VRIO looks at a firm’s internal capabilities and resources, so differs from other strategic analysis frameworks like PESTLE analysis that examine external market factors....

A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people....

Strategic planning is the process of figuring out (i) where you want to go as an org, and (ii) how to get there. All while fielding the challenges and obstacles that could prevent you from getting to your destination....

All marketing activity is either passive or active. The question is, which is the right approach for your business, and how do you know which is best?...

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

Are business leaders refusing to invest more in marketing because they're afraid of the results? Guest author Clive Wilson shares his thoughts....

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned....

As we look to the evolving data economy, we need a new guiding metaphor: a way of thinking about data that focuses less on exploiting a resource and more on building equitable and sustainable relationships with consumers....

The McKinsey Horizon Model, also known as the Three Horizons Model, is a strategic framework used to identify and manage innovation within an organization....

SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

With the right MarTech, marketing automation can maximize revenue potential. Here are 5 ways marketing automation can increase revenue....