What Is differential pricing? Types, examples & tools

We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs....

By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization....

Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers....

In this episode of the Complete Clarity Podcast, we chat with Ben Hoffman, Senior Manager of Competitive Intelligence at Adobe, exploring the transformative impact of AI on competitive intelligence (CI)....

In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert....

Competitive intelligence lays a strong foundation for differentiated competitive positioning. It gives us a clear sense of common language, product categories, and problem/solution spaces others play in....

As a competitive intelligence (CI) practitioner, you’ve likely got the scoop on your rivals, but have you ever wondered what your peers are up to? After all, they certainly have lessons to share that could help you raise your CI game even higher....

Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics....

We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition....

If you’re looking for a comprehensive strategic analysis of your business, of a competitor, or even of a project, you might want to account for these weaknesses by turning to an alternative to SWOT analysis. Here are seven SWOT analysis alternatives you can use to do just that....

A temporary competitive advantage is one that doesn’t last. It might survive a few years, but it’s not going to pay dividends decades down the line. But that doesn't mean they're not valuable....

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You probably already knew that much, but what on Earth is SWOT analysis? And how, and why, is it used?...

The VRIO framework is a strategic analysis tool focused on helping a business find potential sources of competitive advantage. VRIO looks at a firm’s internal capabilities and resources, so differs from other strategic analysis frameworks like PESTLE analysis that examine external market factors....

In this post, I’ll briefly share my winding journey from SDR to product marketer to dedicated CI manager. You’ll see how I leveraged side projects and internal networking to pave my transition into new areas. I’ll also pass along some key lessons I picked up along the way....

Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share....