Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

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Competitive Analysis

How to perform a competitor website analysis in 10 simple steps

SWOT

7 surprising alternatives to SWOT analysis

Competitive Advantage

Temporary competitive advantages explained (with examples and sources)

Video

SWOT Analysis Explained ▶︎

Articles

The VRIO framework (what it is and how to use it effectively)

Guides

Competitive pricing intelligence: Your ultimate guide

Courses

Announcing: Competitive Intelligence Certified: Core

Competitive Intelligence

The practitioner’s complete guide to competitive intelligence

Case Studies

“The go-to platform for businesses and professionals seeking a competitive edge”, Sathvik Perapogu, Hiver

Pricing

Loss leader pricing strategy: definition, examples, pros and cons

Pricing

Prestige pricing strategies: what they are, and how to make them work

Podcasts

The open source problem: challenges of competing in a tech space where nothing’s secret | Farhan Manjiyani

Reports

Competitive intelligence trends report 2023

Strategic Planning

How to facilitate a strategic planning session (in 9 easy steps)

Podcasts

Crafting killer competitive positioning by putting the customer first | Fiona Finn