Articles

Succeeding in competitive intelligence comes down, primarily, to the sources you use and how you communicate with stakeholders. Here's how to do that well....

Use SWOT analysis to develop an understanding of your competitive landscape, and you’ll better understand all the factors that go into creating a successful marketing plan....

We discuss how to do a SWOT analysis of a product, with examples, sample templates, and frameworks to save you time....

SWOT analysis in strategic planning is the practice of applying the SWOT framework of strengths, weaknesses, opportunities, and threats, to a business or product to critically evaluate where it sits in the competitive landscape....

The SWOT analysis framework has its benefits, but it also has its fair share of detractors and limitations. Here they are according to our experts....

You can use SWOT analysis in project management to increase buy-in and improve project outcomes. How? Here's a handy, comprehensive guide....

Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities....

How can you make use of all those eyeballs, those collected brains, to get ahead in your competitive intelligence and strategy work? To put it another way, how do companies use social media to create a competitive advantage?...

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Battlecards are a key competitive enablement asset. But how do you build them? SWOT analysis can serve as the perfect springboard if you're stuck....

A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....

How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it....

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...