Competitive Advantage

If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....

Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning....

A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....

Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....

Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power....

A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....

Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....

There are around seven pricing strategies that companies can use. These are competition-based pricing, cost-plus pricing, dynamic pricing, value-based pricing, usage-based pricing, freemium pricing, and price skimming....

Conversation intelligence improves customer experiences by harnessing digital technologies to create richer conversations with customers, stakeholders, and partners....

A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....

Here are 5 competitive enablement best practices to get your enablement program off to a flying start....

Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting....

Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time....

To create the best marketing and positioning strategies possible, you need to know where your product stands in the competitive environment. Not just in relation to the customer and their needs. That’s where competitive intelligence comes in....