Competitive Advantage

Brand-building isn't about creating a social media page for people to follow. It's not about consistent posting. It's not about how many followers you have. Those are good to look at, but they serve little purpose when it comes to building a brand. Let's get back to basics....

What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....

Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink....

Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel....

As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏...

If you’re gaining information by legal means, you’re not breaking the law. But there are some guidelines you can follow to establish a fair competitive advantage without losing sleep at night....

The increased accessibility of sophisticated analytics features, from automated monitoring to AI-generated insights, means dashboards and reports on their own no longer cut it in the search for insights. It also means your product’s analytics now require more to stand out from the pack....

Ten steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your product marketing strategy....