Into the Fray

My guest today is Aaron Stillman, VP of Product Marketing and Education at AB Tasty. Aaron cut his teeth in competitive intelligence back when he was Director of Product Marketing at Healthx. Now he's running the whole show at AB Tasty, a maker of software that optimizes the customer experience....

Into the Fray host, Erik Mansur chats with Jennifer Roberts, Director of Market Strategy at ServiceTitan, on syncing up your CI stakeholders....

Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage....

How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....

Your first day at a new job can be a nerve-wracking experience, all the more so if you’re there to build a brand-new CI function for a company that’s never had one before. How can you start building credibility right away and garner a set of allies who know that they can rely on you?...

What was competitive intelligence like five to 10 years ago? And what’ll it look like in the next five to 10 years? Those are the questions Erik Mansur, VP of Product Marketing at Crayon, has for Steve Hernan, Senior Manager of Strategic Business Intelligence at Thermo Fisher Scientific....

A meaningful competitive intelligence program is key to staying ahead of the market, but how can you demonstrate its value to your stakeholders? And what KPIs should you be tracking?...

To learn more about the long- and short-term planning that’s so important for a well-tooled competitive intelligence program, Erik Mansur, VP of Product Marketing at Crayon, sat down with August Jackson, Senior Director of Market and Competitive Intelligence at Deltek....

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....