Members-only Strategic Planning When does a low cost provider strategy beat a differentiation strategy? Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....
Members-only Positioning Why pricing based on value is better than pricing on cost Simple question: is your business making enough money? No? Are your margins disappearing as inflation bites? Maybe it’s time to look at the way you price....
Members-only Competitive Analysis How to use a competitive gap analysis to blast past your competitors A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....
Members-only Competitive Intelligence Building a competitive intelligence flywheel using data and artificial intelligence The data platform you choose has a major impact on your future. Building a competitive intelligence flywheel serves as one of the many ways to become a data-driven enterprise....
Members-only Strategic Planning How to rapidly operationalize any strategic plan in 5 simple steps In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable....
Members-only Positioning Competitive positioning: what it is and why it's important Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....
Members-only Strategic Planning How to become more product-led You can make parts of your business more product-led than others. Let's define product-led, and talk through some solutions to common blockers....
Members-only Competitive Advantage Niche competitive advantage: everything you need to know Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit....
Members-only Competitive Advantage How Notion grows What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup....
Members-only Strategic Planning 3 ways a product feedback loop can transform your product Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating. Implementing a product feedback loop can turn your product into a trendsetting powerhouse....
Members-only Positioning Brand positioning: Battling for the world's most valuable real estate A positioning framework enables you to find the right place for your brand in the marketplace, as well as in the consumer's mind. Ignore it at your peril....
Members-only Competitive Analysis Redesigning WTP!: A Case Study A makeover is always a challenge, but redesigning a friend’s site is a whole different type of pressure. Welcome to this case study on the redesign of What the Pow! web, our client for this Ironhack UX/UI Design Bootcamp project....
Members-only Competitive Intelligence How to prioritize your competitors and survey your competitive landscape How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray....
Members-only Competitive Analysis Track these 5 things in a competitor PPC analysis Competitive analysis comes in all shapes and sizes, but there might be no faster way to understand your competitors’ priorities than PPC analysis....
Members-only Positioning In search of a data-informed way to build product vision and positioning: part three We walk you through scaling the process of creating a data-driven approach to positioning....