What does a competitive intelligence career look like?

Research is at the core of every successful business. If you don't know what your customers and employees want, how can you give it to them?...

From mapping the market to uncovering the real reasons you’re winning or losing deals. From crafting untouchable positioning, to nailing cross-functional collaboration. This course gives you what you need to build a compete program with impact....

Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program....

Ever felt overwhelmed by the seemingly endless challenges and uncertainties that come with being part of the C-Suite? If that sounds familiar, buckle up because we've got the course for you....

A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how....

This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding....

Compete Clarity is a show tailor-made for folks like you who want expert advice, whether you're a rookie or just working with limited resources. We've got in-depth chats with the brightest minds in the biz to help you navigate the wild world of competitive intelligence....

Mindtickle's Chris Lynch looks at key stats that highlight the approaches modern orgs are taking to sales enablement....

SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool....

When you’re asked to justify your decisions, you need to show they’re based on more than gut feeling. When you need to make your insights quantifiable, use competitor scorecards....

Nico Trofim-Bancila is Product Marketing Manager at Spryker, and has almost a decade of experience managing various marketing functions. We sat down with her to discuss her experience as a Competitive Intelligence Alliance Slack community member....

With the right MarTech, marketing automation can maximize revenue potential. Here are 5 ways marketing automation can increase revenue....

Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value....

A sales enablement maturity model helps you track your team's journey to becoming a key, strategic part of your organization...

Whether you’re an online retailer or a brick and mortar chain, competitive intelligence can help you stay ahead of the curve, reverse engineer your rivals’ competitive advantages, and win new market share....