Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

Post

CI Happy Hour Meetup | New York | December 8, 2022

Competitive Intelligence

The Pen is mightier: How competitive intelligence can influence a content marketing strategy

Ebooks

The Competitive Positioning Playbook

Events

CIA Panel: Competitive Positioning

Competitive Intelligence

How to prioritize your competitors and survey your competitive landscape

Competitive Analysis

Track these 5 things in a competitor PPC analysis

Articles

Learn how to build a world-class CI program live and online

Events

Competitive Intelligence Summit | New York | December 8

Segmentation

Undifferentiated marketing strategy: pros, cons, and when to use one

Segmentation

How to get started with market segmentation

Articles

5 competitive enablement best practices to skyrocket win rates

Competitive Advantage

Comparative vs. competitive advantage: What’s the difference?

Sales Enablement

The 5 metrics to track if you want to measure sales enablement ROI

Sales Enablement

Use these 10 tips to optimize your sales content and boost the bottom line

Sales Enablement

Confused by hidden differences between sales enablement and sales operations?